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In most large companies management is directly ______ in planning the advertising。A.

In most large companies management is directly ______ in planning the advertising。

A. designed

B. applied

C. involved

D. identified

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更多“In most large companies …”相关的问题
第1题
The Internet is a(66)network of networks which interconnects(67)ranging from the simplest
The Internet is a(66)network of networks which interconnects(67)ranging from the simplest personal computers to the most sophisticated mainframes and supercomputers. This network of networks is used for an extraordinary range of purposes long distance collaborations, retrieving free software and documents,(68)library catalogs,(69)in to supercomputers - the list of current Internet activities and(70)is large and the range of possible future applications is as unlimited as our imagination.
A.worldwide
B.abroad
C.large
D.extensive

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第2题
According to the author, the debate has special significance for the woman who is a theoretician of feminist literary criticism because
A.women who are literary critics face professional risks different from those faced by men who are literary critics.
B.there are large numbers of capable women working within the academic establishment.
C.there are a few powerful feminist critics who have been recognized by the academic establishment.
D.like other critics, most women who are literary critics define criticism as either scientific or artistic.

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第3题
Australia is nearly as large as the United States, but most of it is too dry for people to live in. Around this dry part are large sheep and cow farms. A few of them are as large as the smallest states in America. Often the nearest neighbors are several hundred kilometers away.

The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A person can listen to someone else talk and then give an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person.

As the large farms were so far from towns, the children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away.

Families on the large farms wanted to give news to their neighbors. The program "Round Robin" talks by radio was started to keep families in touch with each other. They could talk about who was going away and who was ill. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.

(1)、From the first paragraph, we know there are some very large farms in Australia.

T

F

(2)、"The two-way radio" in the 2nd paragraph is useful for children only.

T

F

(3)、The "the sick person" in the second paragraph means the person who is ill.

T

F

(4)、The children on the large farms far away could have lessons on the radios.

T

F

(5)、All the Australians live on dry places, and they use radios in many ways.

T

F
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第4题
Like a needle climbing up a bathroom scale, the number keeps rising. In 1991, 15% of Americans were obese (肥胖的); by 1999, that proportion had grown to 27%. Youngsters, who should have age and activity on their side, are growing larger as well: 19% of Americans under 17 are obese. Waistbands have been popping in other western countries too, as physical activity has dechned and diets have expanded. By and large, people in the rich world seem to have lost the fight against flab (松弛).
Meanwhile, poorer nations have enjoyed some success in their battles against malnutrition and famine. Bat, according to research presented at the annual meeting of the American Association for the Advancement of Science, it is more a case of being out of the frying pan and into the fire. The most striking example actually in the poor world comes from the Pacific islands, home of the world's most obese communities. In 1966, 14% of the men on this island were obese while 100% of men under the age of 30 in 1996 were obese.
This increase in weight has been uneven as well as fast. As a result, undernourished and overnourished people frequently live cheek by jowl (面颊). The mix can even occur within a single household. A study of families in Indonesia found that nearly 10% contained both the hungry and the fat. This is a mysterious phenomenon, but might have something to do with people of different ages being given different amounts of food to eat.
The prospect of heading off these problems is bleak. In many affected countries there are cultural factors to contend with, such as an emphasis on eating large meals together, or on food as a form. of hospitality. Moreover, there is a good measure of disbelief on the part of policymakers that such a problem could exist in their countries. Add to that reluctance on the part of governments to spend resources on promoting diet and exercise while starvation is still a real threat, and the result is a recipe for inaction. Unless something is done soon, it might not be possible to turn the clock back.
The first sentence of the passage most probably implies that ________.
A.many Americans are obsessed with the rising temperature in their bathroom
B.more people are overweighed in the United States
C.people are doing more physical exercises with the help of scales
D.youngsters become taller and healthier thanks to more activities
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第5题
Unlike most sports, which evolved over time from street games, basketball was designed by one man to suit a【C1】______ purpose. The man was Dr. James Naismith, and his purpose was【C2】______ a vigorous game that could be played 【C3】______ in the winter.
In 1891. Naismith was an instructor at a training school, which trained【C4】______ education instructors for the YMCAs. That year the school was trying【C5】______ up with a physical activity that the men could enjoy【C6】______ the football and baseball seasons. None of the standard indoor activities【C7】______ their interest for long. Naismith was asked to solve the problem for the school. He first tried to【C8】______ some of the popular outdoor sports, but they were all too【C9】______ . The men were getting bruised from tackling each other and【C10】______ hit with equipment. So, Naismith decided to invent a game that would incorporate the most common elements of outdoor team sports without having the real physical contact. Most popular sports used a ball, so he chose a soccer ball because it was soft and large enough that it【C11】______ no equipment, such as a hat or a racket to hit it. Next he decided 【C12】______ an elevated goal, so that scoring would depend on skill and accuracy rather than on 【C13】______ only. His goals were two peach baskets,【C14】______ to ten-foot high balconies at each end of the gym. The basic【C15】______ of the game was to throw the ball into the basket. Naismith wrote rules for the game,【C16】______ of which, though with some small changes, are still【C17】______ effect. Basketball was an immediate success. The students【C18】______ it to their friends and the new sport quickly【C19】______ on. Today, basketball is one of the most popular games【C20】______ the world.
【C1】
A.particular
B.especial
C.special
D.specialty

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第6题
Most conceptions of the process of motivation begin with the assumption that behavior. is, at least in part, directed towards the attainment of goals or towards the satisfaction of needs or motives. Accordingly, it is appropriate to begin our consideration of motivation in the work place by examining the motives for working. Simon points out that an organization should be able to secure the participation of a person by offering him inducements (引诱)which contribute in some way to at least one of his goals. The kinds of inducements offered by an organization are varied, and if they are effective in maintaining participation they must necessarily be based on the needs of the individuals.
Maslow examines in detail what these needs are. He points out not only that there are many needs ranging from basic physiological drives such as hunger to a more abstract desire for self-realization, but also that they are arranged in a hierarchy(等级制度 )whereby the lower-order needs must to a large degree be satisfied before the higher-order ones come into play.
One of the most obvious ways in which work organizations attract and retain members is through the realization, that economic factors are not the only inducement for working as indicated by Morse and Weiss. In line with the social respect and self-realization needs discussed by Maslow, factors such as association with others, self-respect gained through the work, and a high interest value of the work can serve effectively to induce people to work.
According to Maslow, a work organization is able to motivate people to work by______.
A.satisfying their physiological needs
B.satisfying their self-realization needs
C.satisfying hierarchy of their higher-order needs
D.first satisfying their lower-order needs
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第7题
TelevisionTelevision is the greatest communication medium ever designed and operated by ma
Television
Television is the greatest communication medium ever designed and operated by man. It sends into the human brain an 【B1】______ amount of opinions and information and 【B2】______ moral and artistic standards for all of us. Every minute of a television programme teaches us something. It is never neutral (中立的) 【B3】______ . For example, how and when public issues are 【B4】______ depends in large part 【B5】______ how they are treated by the television networks in entertainment 【B6】______ news and public affairs programmes. What the American people think about government and politics in 【B7】______ , as well as a favorite candidate in 【B8】______ , is largely influenced by 【B9】______ .
Unfortunately, commercial television seldom 【B10】______ anything of value to our lives. Many American express a deep hostility (敌意) 【B11】______ television because they know most TV programmes are 【B12】______ poor quality and that something these programmes are even 【B13】______ .
The question is: how can television be improved? There are many things the ordinary 【B14】______ can do. For example, he 【B15】______ complain to his local TV stations about offensive advertising. He can 【B16】______ citizens' groups to urge local TV stations to 【B17】______ their programmes. 【B18】______ these groups should propose regular analyses of special TV commercials and programmes by educators, doctors, etc. to 【B19】______ the influence of these programmes on children and adults. Television can be our most exciting medium if we just think about 【B20】______ to improve it.
A.endless
B.ending
C.ended
D.end
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第8题
阅读理解:判断正误题
Extended family
In an extended family, all the people share one household. Apart from parents and children, there may be other family members: grandparents, aunts, uncles, cousins, etc. That is to say, a large family may have more than two generations, and often there are more than two adults from different generations of a family.
The family members live together for many reasons. They may help to bring up children or to take care of an ill relative. They may also help with saving money. Sometimes children are brought up by their grandparents, for their parents have died or can never take care of them. Many grandparents look after the children, particularly when both parents are busy working. This large family is called extended family. It can be found all over the world. The number of these families has increased by 40 percent in the past ten years. Most of such families live happily together.
操作提示:句子正确选择下拉选项框为“T”;句子错误选择下拉选项框为“F”。
1. In an extended family, people live in different houses.()
2. An extend family includes at least three generations. ()
3.In an extended family, children are looked after by their grandparents because their parents are traveling around. ()
4. Extended families can be found all over the world. ()
5. Children can live happily with their parents and grandparents. ()
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第9题
英译中 Americans are much more likely than citizens of other nations to believe that they live in a meritocracy, i.e. Government by people selected according to merit. But this self-image is a fantasy: America actually stands out as a the advanced country in which it matters most who your parents were, the country in which those born on one of society’s lower rungs have the least chance of climbing to the top or even to the middle.
And if you ask why America is more class-bound in practice than the rest of the Western world, a large part of the reason is that our government falls down on the job of creating equal opportunity.
The failure starts early: in America, the holes in the social safety net mean that both low-income mothers and their children are all too likely to suffer from poor nutrition and receive inadequate health care. It continues once children reach school age, where they encounter a system in which the affluent send their kids to good, well-financed public schools or, if they choose, to private schools, while less-advantaged children get a far worse education.
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第10题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. (78) Other ways of in creasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
(79) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for the advertisement. How ever, if large—scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to in crease demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. (80) What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
A.deceive customers
B.increase production
C.arouse suspicion
D.push the sale

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